Egg Farmers of Canada
Cracking open new ways to engage Canadians with scroll-stopping content and high-performing digital campaigns.
Content Production
Content Strategy
Paid Ads Managment
From fridge staple to feed favorite.
Egg Farmers of Canada is a national organization dedicated to supporting Canadian egg farmers and promoting the goodness of eggs from coast to coast.
But even a household staple can feel a little too... expected.
To keep eggs top of mind - and top of feed - we partnered to create an always-on social presence that put creativity, culture, and craveability front and centre.
Our creative framework was designed to show eggs in “outside of the carton” ways; balancing inspiration with education across four key pillars:
Nutrition & Education: highlighting the benefits of eggs through digestible tips and everyday insights.
Artistic Visuals: crafting scroll-stopping visuals that treat eggs as a canvas for creativity.
International Versatility: exploring global dishes and proving eggs have a home in every culture’s kitchen.
The 'Café Treatment' at Home: inspiring people to bring restaurant-level creativity to their own tables.
From seasonal recipes to social-first food trends, we leaned into what audiences were already talking about - and found ways to make eggs the star. Each video blended timely trends with educational storytelling, resulting in craveable, high-performing content that elevated the brand from everyday to cultural mainstay.
